Once in a while, you’ll need something from strangers.
You might need to find out about a job opening, connect with someone important, get a quote for an article, or just get advice. And, if you’re like me and feel anxious around people you don’t know, a phone call or in-person conversation can bring out a case of awkward turtles.
Enter the cold email.
If you do them right, cold emails are the no-hassle way to get someone’s attention without the stress that comes with making phone calls. And while I was working on the first part of my capstone project for my MBA, I really needed some hassle-free help; living abroad meant that I couldn’t make a ton of calls, and I didn’t want to chat too much anyway since my son was asleep every time I sat down to work. Emails were the winning choice.